In the highly coveted award for the most customer-friendly company in the Netherlands, KLM and Rituals have made impressive strides in surpassing customer expectations. Whilst Rituals secured the third position this year, maintaining their status as the highest-scoring retailer, KLM climbed from 61st to an impressive 24th place in the overall rankings.  

KLM and Rituals have made impressive strides in surpassing customer expectations. In the highly coveted award for the most customer-friendly company in the Netherlands Rituals secured the third position this year, maintaining their status as highest-scoring retailer. Whilst KLM impressively climbed from 61st to 24th place in the overall rankings.

Measuring customer-friendliness

Each year, MarketResponse gathers over 50.000 evaluations for companies across ten sectors using online community software. From the extensive data an overall list is created that also shows ranking per category. This research is the largest and longest-running independent study on customer-friendliness and with that indicating customer satisfaction, within the Netherlands. There are no jury elections or public votes; instead, it is a continuous objective examination of real customer experiences.  

Lasting impressions

As KLM and Rituals forge ahead, their focus remains on creating positive customer experiences and personalised customer journeys. Their recognition as customer-friendly companies is a testament to their pursuit of excellence, and the important part we play in helping them achieve this. The journey doesn’t end with rankings or awards; it’s a continuous process to leave lasting impressions and exceed expectations.